Füm TM
Breakdown
We partnered with Füm™ to rethink their brand and website to support their nicotine-free, flavored air smoking alternative.
Füm TM
Breakdown
We partnered with Füm™ to rethink their brand and website to support their nicotine-free, flavored air smoking alternative.
Year
2024–Present
Stage
Growth
Year
2024–Present
Stage
Growth
Industry
Ecommerces
Scope
Brand, Web, Shopify App
Industry
Ecommerces
Scope
Brand, Web, Shopify App
Introduction
We were challenged to craft a clear value proposition through copy and design—introducing a new product category to customers—while ensuring full legal compliance.
Designing for conversion
We helped Füm™ define a new category by designing a site that converts—focusing on clear messaging and interactive elements that quickly communicate value and drive engagement.
Designing for conversion
We helped Füm™ define a new category by designing a site that converts—focusing on clear messaging and interactive elements that quickly communicate value and drive engagement.
Built for scale
To fuel Füm™’s growth, we built a fully customizable, theme-driven site for easy page creation, along with a custom app for dynamic variant overrides—boosting AOV by 26% through enhanced user experience.
Built for scale
To fuel Füm™’s growth, we built a fully customizable, theme-driven site for easy page creation, along with a custom app for dynamic variant overrides—boosting AOV by 26% through enhanced user experience.
Results
Metrics
post launch
~$18k
Added daily revenue
26%
AOV increase
$18k
Added daily revenue
26%
AOV increase
0.8x
Conversion rate increase
~1
Week to return investment
0.8x
Conversion rate increase
~1
Week to return investment
Looking for results like Füm?
From startup to enterpise, we’ve got a solution for every budget.
Looking for results like Ice Barrel?
From startup to enterpise, we’ve got a solution for every budget.
Testimonial
“Without a doubt the best DTC web team in North America! Going above and beyond what we've asked, doing more behind the scenes, working many late hours and never being a reason we're held up–I wish all agencies where as good!”
“Without a doubt the best DTC web team in North America! Going above and beyond what we've asked, doing more behind the scenes, working many late hours and never being a reason we're held up–I wish all agencies where as good!”
Daniel Ogden
CMO, Füm
Related work
Related work
Ice Barrel®
Ice Barrel®
We lead the design of US based wellness company to help individuals worldwide embrace the benefits of cold.
We lead the design of US based wellness company to help individuals worldwide embrace the benefits of cold.